1. Introduction & Acceptance 110
- Binding Agreement: State that using InfluencerTrade.co.uk constitutes acceptance of these terms.
- Parties Defined: Clarify roles (brands, influencers, platform admin).
- Updates: Reserve the right to modify terms; continued use implies acceptance.
2. User Guidelines & Prohibited Activities 1611
- Acceptable Use:
- Authentic content creation, FTC-compliant disclosures (#ad, #sponsored).
- No hate speech, illegal acts, or IP infringement.
- Prohibited:
- Fake followers/fraudulent engagement.
- Unauthorized data scraping or platform disruption.
- Promoting restricted products (e.g., tobacco, weapons).
3. Campaign Lifecycle & Timing 368
- Submission to Go-Live:
- All campaigns require 72-hour review for compliance/quality checks.
- Delays may occur if content fails approval (e.g., missing disclosures, brand safety issues).
- Content Submission:
- Influencers must submit drafts via platform portals for brand approval.
- Edits must be implemented within 24 hours of feedback.
- Makegood Policy:
- Unapproved posts or missed deadlines require free reposting ("makegoods") 6.
4. Payment Terms 59
- Influencer Payouts:
- Net-30 or Net-60 payment terms after campaign completion.
- Specify accepted methods (e.g., bank transfer, PayPal).
- Brand Fees:
- Non-refundable campaign deposit upon agreement.
- Balance due 48 hours pre-launch.
5. Intellectual Property & Licensing 359
- Influencer Ownership:
- Creators retain copyright to original content.
- Brand License:
- Grants brands a non-exclusive, 1-year license to repurpose content on owned channels (social, ads, website).
- Extended use requires renegotiation/fees.
- Platform Rights:
- Royalty-free license to showcase campaigns in marketing materials.
6. Liability & Disclaimers 111
- No Guarantees:
- Disclaim ROI on campaigns; outcomes depend on market factors.
- Exclude liability for third-party actions (e.g., influencer misconduct).
- Indemnification:
- Users agree to cover platform costs from breaches (e.g., unapproved posts).
7. Termination & Suspension 68
- Platform Rights:
- Suspend accounts for fraud, non-payment, or repeated violations.
- User Rights:
- Opt-out with 30-day notice; payouts for completed work honored.
8. Governing Law & Disputes 611
- Jurisdiction: UK law (England/Wales).
- Dispute Resolution: Mandatory mediation before litigation; costs split.
9. Key UK-Specific Clauses 111
- Privacy: Link to GDPR-compliant Privacy Policy; data processed per UK DPA 2018.
- Consumer Rights: 14-day cooling-off period for brands (excludes customized campaigns).
- VAT: All fees inclusive of VAT; invoices detail tax breakdown.
10. Contact & Enforcement
- Queries: Direct to legal@influencertrade.co.uk (response within 5 business days).
- Violations: Report breaches; platform investigates within 72 hours.